Brand and Marketing ROI, Senior Director

Job title:

Brand and Marketing ROI, Senior Director

Company

Kantar

Job description

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.To start a career that is out of the ordinary, please apply…Job DetailsBrand & Marketing ROI, Senior DirectorUSA or CanadaWe are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.Why this job is importantThis critical role will support the commercialization and delivery of Brand and Marketing Return On Investment analytic solutions, with a particular focus on LIFT ROI (Kantar’s Marketing Mix Modelling Solution). We require an analytical leader with vision who ensures each solution presented to clients is aligned with out global and NA Kantar Analytic strategies and development plans and embraces the unique demands of the NA market, using the vast resources we have across Kantar.What you’ll be doingBusiness Development

• Closely work with the Analytics Commercial Development Leads, Client Management and Client Partners in support of lead identification and opportunity development.
• Collaborate with the Account team leads to raise awareness and understanding of our solutions internally and externally.
• Lead proposals and RFP responses and build content to drive commercial success.

Financial Management

• Deliver on the agreed annual revenue/profit targets.
• Look to ways of improving profitability through optimizing project/solution efficiencies, resourcing decisions (including outsourcing and team structure) as well pricing.

Project Management

• Lead projects assigned to you from initial scope, analysis to insight delivery, under the mentorship of the senior practice lead.
• Collaborate with multi-disciplinary teams as needed (media domain client service, operations, product development, on- and off-shore data science teams) in order to deliver integrated and actionable insights.
• Coordinate with analytics delivery resources in order to improve operational efficiency and deliver greater profitability levels.
• Ensure programs are delivered on time and against agreed objectives/project scope.
• Handling and supplying insight during project meetings to assess feasibility of project, assign allocated resource and review task progress.

Client/Collaborator Management

• Producing and sending regular collaborator updates, updating on key landmarks achieved.
• Developing and maintaining strong working relationships with key collaborators.
• Grow/Repeat Business with existing clients.

Analytic Consulting

• Deliver outstanding insights to clients from analytics work assigned to you.
• Drive clients to take action based off recommendations, providing provable Return On Investment.
• Deliver thought leadership in the space of Marketing mix, media guidance and optimization.

Solution Champion

• Work with other essential team members to identify potential new product development and identify existing solutions requiring review/ improvement.
• To review and understand new and existing solutions and collaborate on piloting new launches, improving solution delivery and co-create marketing collateral and thought leadership materials.

The skills & experience needed

• Have a confident comprehension of our collective offer within BMROI and the broader Kantar Analytics Practice, and an understanding of the competitive context.
• Be commercially and client oriented, with ability to support commercial and consulting teams, and work to support a focused and cohesive strategy for growth. The strategy is intended to tie together multiple considerations, including :1) Drive revenue growth and profitability. 2) Establish Kantar Analytics as a leader with vision. 3) Broaden and publicize Kantar offerings. 4) Identify product development opportunities from client feedback. 5) Develop implementation program for innovation.
• Be comfortable working with teammates across the portfolio, using collaboration skills
• Comprehend the selling points and appropriate applications of analytic solutions, both custom and standardized
• Bachelor’s degree or equivalent experience in Statistics, Econometrics, Business Administration, Mathematics, Computer Science, or another quantitative field, or higher with 8+ years of integrated analytic experience within marketing effectiveness measurement services
• Business savvy and commercial competence: shown ability to handle large financial responsibility, with a driven mentality to grow revenue.
• Expertise in Marketing Mix Modelling and Consulting
• Proficiency in Return On Investment frameworks and measurement
• Efficiently run large marketing measurement programs.
• Consult with a variety of clients across industries and improve business results with data-based insights.
• People management experience
• Have a challenger and entrepenurial mentality.
• Be comfortable with new methodologies and drive significant integration of analytics.
• Strong problem-solving skills & have a passion for discovering patterns hidden in large data sets.

What’s in it for youWe provide a comprehensive, highly competitive benefits package.

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.The salary range for this role in Georgia is $108,000-180,000/year. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Location Atlanta, Peachtree RoadUnited States of AmericaKantar Rewards StatementAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Expected salary

$108000 – 180000 per year

Location

Atlanta, GA

Job date

Sat, 13 Apr 2024 07:06:16 GMT

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