Requisition Details & Talent Acquisition Contact
136572 – Busi Radebe
Job Post End Date: 05 November 2024
Job Family
Marketing, Communication, and Data Analytics
Career Stream
Data Analysis
Leadership Pipeline
Manage Self: Professional (MSP)
Job Purpose
To analyse, interpret, collate, and present financial and non-financial information for the Group Marketing Department at Nedbank. The focus is on designing and delivering reports that drive strategy, enhance decision-making, and support the overall marketing objectives. The role involves providing valuable insights into customer behaviour, marketing technology performance, and competitive analysis to facilitate effective marketing strategies.
Job Responsibilities
- Reporting and Analysis: Prepare and deliver all monthly reports by analysing, interpreting, and collating relevant financial and non-financial data related to marketing initiatives and customer analytics.
- Process Enhancement: Continuously enhance the process and design of marketing business reporting to ensure alignment with strategic objectives and optimize reporting efficiency.
- Customer Insights: Analyse and interpret customer data to provide insights into consumer behaviour, preferences, and trends, supporting data-driven decision-making in marketing strategies.
- Competitor Analysis: Conduct comprehensive competitor performance analysis to identify market positioning, strengths, and weaknesses. Provide actionable recommendations based on findings.
- Marketing Technology Performance: Evaluate and report on the effectiveness of marketing technology initiatives and tools. Provide insights that inform the development and optimization of marketing technologies.
- Collaboration: Build and maintain strong internal and external relationships with stakeholders through regular communication and attendance at relevant meetings.
- Service Level Adherence: Ensure that internal and external customer requirements are met, adhering to service level agreements and delivering high-quality reports.
- Project Support: Provide analytical support for marketing projects and initiatives, offering recommendations and insights to enhance performance and effectiveness.
- Time Management: Meet deadlines and targets by effectively prioritizing tasks, planning, and communicating progress to relevant stakeholders.
- Performance Monitoring: Maintain high standards of analysis and reporting within defined timeframes by planning, organizing, and monitoring workflow.
- Self-Assessment: Identify relevant development needs by assessing own performance and behaviour through formal and informal feedback.
People Specification
Essential Qualifications – NQF Level
Advanced Diplomas/National 1st Degrees
Preferred Qualification
- BCom in Marketing, Business Analytics, or a related field
Preferred Certifications
- Certification in Data Analytics or Marketing Analytics
Minimum Experience Level
- 3 – 6 years in Banking or Financial Services, specifically in a marketing analytics or reporting role
Technical / Professional Knowledge
- Proficiency in data analysis and visualization tools (e.g., Power BI, Tableau, Excel)
- Strong analytical skills to interpret complex datasets and draw actionable insights
- Understanding of industry trends in marketing technology and customer behaviour
- Knowledge of relevant software and systems used in marketing analytics
- Familiarity with financial management principles as they relate to marketing performance
Behavioural Competencies
- Applied Learning
- Building Partnerships
- Collaborating
- Decision Making
- Quality Orientation
- Technical/Professional Knowledge and Skills
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Please contact the Nedbank Recruiting Team at +27 860 555 566