| Job Title | Associate Director of Content Marketing |
|---|---|
| Full Time / Part Time | Full Time |
| Job Type | Staff |
| Reports To | Senior Director of Marketing and Communications |
| Position Summary | Bryant University seeks an Associate Director of Content Marketing to join the growing University Marketing and Communication team. Reporting to the Senior Director of Marketing and Communications, the Associate Director of Content Marketing drives the creation, curation, and evolution of content across multiple platforms to support Bryant University’s vision and mission. The Associate Director researches and defines desired target audiences manages the content creation and publishing process, and monitors consumer and content metrics. The Associate Director is an experienced marketer and highly creative and productive writer who helps develop and execute content marketing strategies, including but not limited to digital communications that speak to undergraduate, graduate, and executive professional audiences, potential donors, corporate partners, and influencers. The Associate Director leads content creation and amplification that contributes to the overall success of Bryant University’s strategic goals found within its Vision 2030 strategic plan. This role requires an understanding of audience differentiation, the ability to adapt writing to specific purposes, as well as digital marketing skills in social media, email, and the web. This role must be able to adapt writing style and creative development to meet key business goals and align with the audience and channel-specific needs across platforms. This position requires strong project management and organizational skills, attention to detail, and a strong command of written storytelling techniques, as well as the ability to augment them with multimedia assets to elevate digital performance. This role manages the Assistant Director of Digital Media and works alongside other members of the UMC team to elevate the College’s brand story and collaborates frequently with stakeholders throughout the college to develop persuasive content. Bryant University is a private New England university with a tradition of innovation and a global vision for success. Our new strategic plan, Vision 2030 , sets a trajectory for the next decade through academic excellence, outstanding student life, competitive athletics and student outcomes among the nation’s top 1% for ROI. This position is eligible for our excellent benefits package , including tuition benefits for the employee and their dependents. Come join the Bulldog community! |
| Principal Accountabilities |
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| Qualifications | This position is best filled by an individual with a minimum of a Bachelor’s degree in marketing, journalism, communication, or a related field. They will have at least 6-8 years of increasingly responsible work experience in marketing, journalism, PR, or related communications field. They will be able to present a portfolio of published work, particularly digital marketing pieces and demonstrated experience in managing and organizing content marketing workflows and adapting and reprioritizing quickly to meet evolving business needs. The candidate must have excellent editing skills and strong attention to detail to ensure that errors in copy or messaging are caught resulting in error free work product. They must demonstrate the willingness to experiment with creating new forms of content and exploring new channels along with the ability to anticipate and embrace change, a willingness to achieve, acquire, and utilize new skills, and be flexible in changing conditions. The candidate will welcome and incorporate feedback, have excellent communication and collaboration skills and experience working with diverse stakeholders, including senior level teams. |
| Working Environment | Bryant University recognizes that its position as a leader in higher education is greatly determined both by the diversity of its campus community and its intellectual endeavors. Its commitment to link academic and social diversity for the benefit of the learning and living environment reflects its belief that excellence and diversity are mutually reinforcing objectives. We are committed to building an equitable and inclusive campus community, one that values individual difference and fosters greater understanding of the many facets of diversity and other distinctive characteristics that make us different. We encourage applications from candidates with an appreciation for and understanding of diverse backgrounds and experiences. Learn more about our ongoing commitment to building a community of inclusive excellence. |
| Physical Capacities |
Posting Detail Information
| Posting Number | STA02354 |
|---|---|
| Work Hours | |
| Open Date | 09/28/2022 |
| Close Date | |
| Open Until Filled | |
| Applicant Special Instructions |
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