Associate Director of Brand Marketing – Avene

Pierre Fabre

Job title:

Associate Director of Brand Marketing – Avene


Pierre Fabre

Job description

Who we are ?Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care.Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan.In 2021, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.Since 2021 and for 3 consecutive years, the Laboratoires Pierre Fabre have been recognized as one of the “World’s Best Employers 2023” by Forbes. Our group is ranked in the Top 10 in both the Pharmaceutical & the cosmetics industry.Here are some products provided by Pierre Fabre USA : EAU THERMALE Avène,Glytone, Klorane, Rene Furterer, HemangiolYour missionPierre Fabre, the world’s second-largest dermo-cosmetics lab and the second-largest private French pharmaceutical group, offers you a dynamic, purpose-driven career. We’re dedicated to enhancing well-being by pioneering solutions that bridge health and beauty.Join Pierre Fabre USA to make a real impact in people’s lives. Beyond being employees, we act as entrepreneurs, and our work is a pursuit of purpose and performance.Join us in our mission to protect and preserve the health and sustainability of all people and our planet. Innovate, collaborate with healthcare professionals, and make a difference with “New Ways to Care.”Your purposeful career begins here.Summary:Eau Thermale Avène is the #1 skin care brand in European pharmacies and a global, worldwide leader in skincare and dedicated to sensitive skin. In the U.S., it is well-respected in the dermatologist community and sold online at and Amazon, selected drugstores (Walgreens and CVS), and specialty beauty retailers such as Ulta, and some physician offices. Facing an ever-changing retail landscape the brand is seeking to enhance their commercialization efforts to grow further in National Accounts to better represent the dermo-cosmetic US market. We are looking for a new brand associate director to strengthen our marketing team and lead the transformation with the Brand Executive Director for exponential growth.This person will be responsible for establishing 360 marketing campaigns and executing them across all channels, as well as supporting brand content development. This position will work and collaborate cross-functionally with Consumer Engagement & Activation, Professional Marketing, Sales (both Brick & Mortar and ECommerce), Operations, Finance, Regulatory and Global Marketing/Product Development in France, as well as other areas of the company to ensure successful execution of marketing activations to help grow the U.S. business.Job Requirements:Leveraging data, build and manage brand strategy and 3-year plan across the product portfolio, build strong go-to-market plans and innovation strategy for the U.S. market.Manage, develop and partner to implement Avène USA brand marketing plans, calendars, execution launch plans, promotions, and events in partnership across the organization including E-Commerce, National Accounts and HCP teams.Provide project, product and strategic brand briefs across the organization and collaborate with cross functional teams to ensure successful execution of the marketing strategy and brand-building activities.Leverage customer data, Circana market data and insights from various data platforms to brief Media team and agencies. Provide brand oversight on media strategy to fuel budget allocations, strategic media shifts and optimization decisions, monitoring KPIs to fuel brand awareness and business performance.Provide strategic guidance, act as point person to cross functions, and directly manage the brand briefing process to all internal stakeholders (professional marketing, media, creative, design, consumer insights, sales etc), external agencies and external vendors to provide deliverables for various product launches, projects and campaigns, trade shows, market meetings, internal sales meetings, events, etc. Attendance at select events may be required.Create and present brand presentations to external brand partners, retailers and internal teams, management. Support creation of top management presentations and analyses as needed. In person attendance to present on behalf of the brand may be required.Use data and ongoing sales performance analyses to track product and promotion performance, spot trends and opportunities and provide business recommendations for brand strategy and to fuel portfolio and channel decisions.Lead market insights tracking and analyses, ongoing performance tracking and competitive insights. Analyses include: market data (Circana), competitive product and pricing, sales reporting, customer 1P data etc. Monitors and communicates recommendations for the brand based on data and insights.Develop and maintain annual promotional calendars and brief and manage cross functional workflow, including kit strategy.Leverage U.S. market data and insights to partner with, brief and provide feedback to Global Marketing in France to advocate for U.S. market needs.Provide feedback to Global Marketing in France and collaborate on select U.S. specific product development projects. Review packaging & concepts and own U.S. activation plans while providing feedback to Global Marketing in HQ on future U.S. Innovation pipeline needs.Work closely with U.S.-based Contract Manufacturer Department team to maintain existing U.S.-specific product formulas in partnership with Global Marketing and U.S. Operations.Partner with logistics and demand planning as US Marketing team lead for brand forecasting, inventory management and sampling programs.Manage the tracking of overall Brand Expenses, monthly monitoring of Budget analysis across various departments, fiscal housekeeping e.g. purchase requisitions, invoice approvals.Own Sampling Strategy & ongoing collaboration with Operations and Sales teams to ensure inventory management & budget compliance.Own Pricing strategy & analysis and recommendations for the brandOther Duties as described by the businessEducation/Experience:8+ years of Marketing experienceCollege/University Degree with major in Marketing or Business, Master’s degree is preferred.Skincare experience is a must, dermo-cosmetic skincare is preferred.Ability to work in a fast-faced, dynamic environmentPositive, entrepreneurial mindset. Proven ability to engage and work effectively with various stakeholders and cross functional teams with the ability to manage multiple workstreamsUse of data platforms and various tools for Market Insights and data platforms such as Circana, NDP, NielsenExperience in several distribution channels such as E-commerce (Amazon or brand owned website), Drug store, Target and Specialty Retail.Fluency in Excel, PowerPoint, SharePoint, Teams and ability and willingness to learn and gain expertise in new systems and technologyStrong communication skills to engage in public speaking and present to management, internal sales teams and medical professionalsStrong organizational skills and keen attention to detail with the ability to multi-taskWork Environment / physical demands / position type and expected hours of work:This position based out of NJ with a flexible, hybrid work from home 2 to 3 days per week.This job operates in a clerical, office setting. This role routinely uses standard office equipment This is a largely sedentary role; however, it requires the ability to lift marketing materials, open product cabinets and bend or stand on a stool as necessary.The normal working hours of the office are from 8:30 a.m. – 5:00 p.m. Monday through Friday.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Travel (if relevant)Limited travel is required but would be expected up to 10% of the time for offsite meetings such as sales meetings, store visits, events or medical visits outside of the office.Benefits of being a Pierre Fabre Employee:Join Pierre Fabre for competitive benefits including three medical plans, dental and vision coverage, voluntary benefits, a 401(k) plan, and more! Our offerings also include a hybrid work policy, a generous PTO policy and company holidays, paid parental leave, discounts on our products, learning and development opportunities, and access to health and wellness programs, creating a well-rounded work experience for our employees.Pierre FabrePierre Fabre is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law.Who you are ?We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

Expected salary


Parsippany, NJ

Job date

Sat, 04 May 2024 07:43:52 GMT

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