Associate Director, Graduate Program Marketing

Date Posted: 06/11/2024

Req ID:37893

Faculty/Division: School of Management

Department: Joseph L. Rotman School of Management

Campus: St. George (Downtown Toronto)

Description:

Under the Managing Director, Recruitment, Admissions and Business Development, the Associate Director of Graduate Program Marketing provides expert guidance to the department on communications strategy, tactics and best practices around developing and implement prospective student communication strategy that advance the Rotman School’s strategic goals and meets the School’s enrolment goals. The Associate Director will lead and manage a team focused on promoting the School’s 9 master’s degree programs. This includes overseeing digital content strategies in partnership with Recruitment & Admissions, crafting and disseminating newsletters to prospective students, and guiding customer journeys through Salesforce CRM/Marketing Cloud. The incumbent will recommend and execute paid digital marketing campaigns tailored to specific programs while diligently tracking the ROI of all marketing initiatives.

The Associate Director works closely with the department to ensure alignment, consistency, and efficient use of resources, including developing and implementing strategic communications plans, creating content, maintaining units’ web and social media presence, and providing direction for student-focused communications across print and digital platforms.

Working in partnership with key stakeholders, including senior portfolio leadership such as the Managing Director, the Director of Graduate Program Recruitment, and the Director of Graduate Admissions & Awards, the Associate Director ensures alignment with enrollment objectives and advertising budgets. Additionally, the position involves close cooperation with the Executive Director of Strategic Communications to maintain coherence, collaboration with the Director of Central Marketing and their team on creative material development, and engagement with other Rotman communications and marketing colleagues involved in content creation and social media planning.

The Associate Director will work closely with the Central Marketing team to ensure seamless coordination with Rotman’s Agency of Record and other key vendors such as LinkedIn, to maximize the success of search and digital marketing. This comprehensive approach guarantees the optimization of marketing efforts aimed at attracting prospective students and elevating Rotman’s prominence in the education landscape. As a leader and a mentor of the Rotman School Graduate Programs team, the Associate Director manages a staff of creative professionals and assumes responsibility for human resources, labour relations and financial management.

I. EDUCATION:

University degree in marketing, communications or a related field or equivalent combination of education and experience. Graduate degree an asset.

II. EXPERIENCE:

A minimum six (6) yearsof related experience in digital marketing management with extensive experience developing strategies, including digital strategies. Demonstrated experience in leading and managing a team in a unionized environment. Marketing experience within a post-secondary environment would be ideal, with a successful record of building relationships across large organizations. Must have demonstrated senior level experience in marketing programs; developing effective and sophisticated communication strategies and materials in a variety of media; and demonstrated success in strategic use of digital marketing and customer journeys to achieve institutional or management objectives. Must have experience with customer relationship management systems (Salesforce experience would be an asset). Project Management experience an asset. Must have experience in presenting recommendations through compelling business cases and presentations to diverse audiences.

III. SKILLS:

Expert in-depth knowledge of social media and digital platforms, digital marketing and advertising and current communications best practices and trends. Outstanding writing and editing skills; excellent oral and presentation skills. Ability to deal professionally with tension and conflicts. Outstanding communications judgment. Able to work in a highly diverse community with staff from varied

backgrounds and a variety of age groups. Ability to foster an inclusive environment for faculty, staff, students and members of the public. Excellent project management skills, creative management skills and problem-solving skills required. Strong knowledge of multi-platform communications and content trends, especially as related to diverse audiences. Demonstrated experience with digital measurement and associated analytics and reporting tools. Detail oriented to ensure accurate and reliable implementation of communication strategies. Proficiency in digital-first office and communications approaches.

IV. OTHER:

Ability to balance a tactical and strategic perspective; political acumen and strong conflict management skills; consultative leadership style with a focus on collegiality and respect. Strong desire to act as a mentor to staff. Strong analytical skills; professionalism; tact and diplomacy. Strong commitment to values of equity, diversity and inclusion; demonstrated ability to integrate these throughout communications activities.

Closing Date: 06/20/2024,11:59PM ET

Employee Group: Salaried 

Appointment Type: Budget – Continuing 

Schedule: Full-Time

Pay Scale Group & Hiring Zone: PM 3 — Hiring Zone: $90,134 – $105,156 — Broadband Salary Range: $90,134 – $150,223

Job Category: Communication/Media/Public Relations

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