Assistant Vice President, Marketing and Branding Strategy

Apply now Job no:530546
Work type:Officer of Administration
Location:Eugene, OR
Categories:Communications/Public Relations/Marketing

Department: University Communications
Appointment Type and Duration: Regular, Ongoing
Salary: Commensurate with experience
Compensation Band: OS-OA12-Fiscal Year 2022-2023
FTE: 1.0

Application Review Begins

November 14, 2022; position open until filled

Special Instructions to Applicants

Please submit the following with your online application:
• A cover letter in which you clearly describe how your knowledge, skills, and abilities prepare you for the job responsibilities and requirements outlined in the job announcement.
• A resume of your educational and professional work experience.

Department Summary

The department of University Communications (UC) is charged with telling the University of Oregon’s (UO) stories to a broad range of audiences and positioning the university to succeed and thrive. The department utilizes and manages a comprehensive suite of communications tools, including public relations, branding, advertising, licensing, digital media, and more for the benefit of the university.

Position Summary

Reporting to the Vice President for University Communications (VP), the Assistant Vice President (AVP) of Marketing and Branding Strategy leads a team of creative professionals to advance the institution’s mission through the development and execution of exciting, innovative, and effective communications concepts, publications, and campaigns that are delivered across multiple platforms.

The AVP is the primary leader on campus responsible for establishing the brand of the university across all platforms and mediums and leading the overall strategy for major marketing efforts on behalf of the University of Oregon (UO). This position plays a central role in achieving UO’s goal of ensuring effective engagement with the university’s many core constituents and helping UO retain and improve on its position as an innovative and leading American public research university.

The AVP is responsible for building internal capacity and strategy for all UO publications and oversees the UO’s paid advertising efforts, leading the team through concept, messaging, and development of campaigns that reinforce the UO’s goals and build brand awareness and affinity with key audiences.

The AVP works closely with the VP and other members of the University Communications (UC) leadership team to create a progressive, unified, metrics-driven organization dedicated to serving the university’s interests, including those of the students, faculty, staff, and alumni.

The AVP provides direct supervision, oversight, and direction to multiple teams within UC, comprising the bulk of service specialists building tools and strategies for UO’s top communication priorities. This includes leading the strategy for and resource alignment towards internal student and permanent talent development.

The AVP will demonstrate and inspire a team-building work environment, motivating staff and cultivating productive relationships across campus to innovate, collaborate, and reach and exceed stated goals.

Minimum Requirements

• Bachelor’s degree in marketing or a related field.
• Ten years in the marketing and communications field, with at least five of those years managing and directing creative teams in large, complex organizations, institutions, and/or brands.

Professional Competencies

• Strong understanding of brand development and multi-channel marketing concepts.
• In-depth understanding of strategically sound design concepts and best practices in a variety of media.
• Demonstrated commitment to enhancing diversity through inclusive design and language.
• Demonstrated ability to develop strategic ideas and transform those ideas using conceptual writing and art direction in measurable and metrics-driven branding campaigns designed to meet established goals.
• Digital literacy, proficiency in project-management software tools, and willingness and ability to keep abreast of the latest in marketing and communications technology.
• Excellent interpersonal skills, including the ability to communicate and work effectively with individuals from diverse backgrounds and cultures.
• Demonstrated ability to manage and work effectively with a wide variety of people across multiple units and outside vendors to develop strategies to achieve goals.
• Ability to manage confidential or sensitive information and issues responsibly.
• Commitment to and experience with promoting and enhancing diversity and equity.

Preferred Qualifications

• Demonstrated ability to manage supervisors and leaders of units within a complex organization.
• Experience in higher education marketing.

FLSA Exempt: Yes

All offers of employment are contingent upon successful completion of a background inquiry.

University of Oregon students and employees are required to be vaccinated against COVID-19. For additional information see: https://hr.uoregon.edu/uo-covid-19-vaccination-requirement-employee-process .

The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans and paid time off. For more information about benefits, visit http://hr.uoregon.edu/careers/about-benefits .

The University of Oregon is an equal opportunity, affirmative action institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply, and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please contact us at [email protected] or 541-346-5112.

UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Civil Rights Compliance, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination .

In compliance with federal law, the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online at https://clery.uoregon.edu/annual-campus-security-and-fire-safety-report .