Assistant Director of Digital Media

• Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes the schools’ strengths and research accomplishments aligned with brand guidelines.
• Create and curate shareable content determining which platform is best suited for each piece of content;
• Build and manage social media profiles and presence maintaining brand consistency across platforms;
• Assess SEO configurations
• Integrate digital content across all our platforms.
• Use data-driven analytics to adjust tactics as needed constantly updating team members on the impact of digital marketing.
• Work under broad general direction following established policies and procedures.
• Interpret and recommend modifications to social media policies, develop operational procedures, and lead the social media council for Bryant
• Monitor and moderate online discussions on social media platforms. Respond appropriately to questions and comments posted to social media accounts.
• Establish digital marketing targets.
• Analyze engagement, and interactions across platforms. Work with other University departments as necessary to gather web analytics for assessing the success of social media and web activities.
• Use data and analytics to produce monthly and quarterly performance reports and make recommendations for improvement and increasing engagement.
• Perform related duties as assigned

Certain requirements are subject to possible modification to reasonably accommodate persons with disabilities.