Account Based Marketing Specialist

Advanced Technology Services

Job title:

Account Based Marketing Specialist

Company

Advanced Technology Services

Job description

Founded in 1985, ATS is a company with a presence in the United States, Mexico and the United Kingdom. We are professionals in Industrial Maintenance and we make factories run better.

Principal Duties/Responsibilities:

· Develop and implement a target account strategy to support account-based selling

· Create annual and quarterly marketing plans and targets for accounts and contracts that focus on developing and accelerating existing opportunities.

· Interface across sales and marketing to determine enablement needs, and work with product marketing to develop tools, programs and content

· Evaluate and manage vendors that contribute to demand creation programs including agencies, technology providers and fulfillment services

· Design and execute inbound and outbound marketing campaigns to meet pipeline requirements

· Deploy marketing tactics and provide enablement on an account and/or industry basis using various channels including digital and social media

· Identify and initiate growth opportunities for existing customers. Encourage additional sales and services by reaching out directly and engaging in customer interaction.

· Identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personals and contacts within accounts

· Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Knowledge, Skills, Abilities (KSAs), & Competencies:

Essential KSAs:

· Bachelor’s degree in related field and 1-2 years of related experience.

· Strong analytical and research skills

· Ability to identify and seek needed information

· Ability to work well independently as well as part of a team

Desirable KSAs:

· Experience in direct sales/inside sales/lead generation/marketing

· Excellent verbal/written communication skills

Competencies:

· Communications

· Customer Focus

· Personal Discipline

Physical Demands and Working Conditions:

While performing the duties of this job, the employee is regularly required to stand; walk; use hands/fingers to handle, or feel; reach with hands and arms; stoop, kneel, crouch; and talk or hear. The employee is also required to use a telephone with headset for verbal troubleshooting, frequent use of a standard keyboard and computer to document calls in a ticketing system, and occasional use of other office equipment. The employee must occasionally lift and/or move more than 30 pounds. The employee is occasionally required to sit for long periods and use close and color vision. Work is typically performed in a moderately noisy business office.

ATS is committed to providing equal employment opportunity in all aspects of employment to all applicants and employees, regardless of age, color, race, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, disability, veteran status, genetic information or other legally protected status.

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Expected salary

Location

Peoria, IL

Job date

Tue, 13 Jun 2023 07:18:57 GMT

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